Not a really meaty article, but it does show that the idea is getting out there into the main stream.
http://www.time.com/time/health/article/0,8599,1921027,00.html
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"Let’s face it: Most of us are just here to shoot stormtroopers." - Gary M. Sarli
"Let’s face it: Most of us are just here to shoot stormtroopers." - Gary M. Sarli
I'm not entirely sure that Time.com counts as the main stream.