I think I can assume we all want EP to grow and prosper, right?
well, here's an idea I've had on the subject that seems to be OK under the license:
1. Run games of EP at conventions.
2. Announce "free prizes" to all players.
3. After the game, give everyone a CD with the EP pdf and license burned onto it.
4. Repeat as often as possible.
Now from the filesharing and such it's obvious that the game can be shared, but make sure to explain this to the guy running gaming at your con lest he think you're violating copyright laws in some way.
Blank CDs are dirt cheap these days, and most computers now have at least a CD burner, so this is feasible for more EP players and might help rope in new players.
"I learned the hard way that if you take a stand on any issue, no matter how insignificant, people will line up around the block to kick your ass over it." -Jesse "the mind" Ventura.